One of our longtime clients, Carna Lapping, is so busy we find it very appropriate that her latest project is known as WoW! We’ve had the wonderful opportunity to work with Carna on projects starting with shirts and poster designs for the ALA Mountain Pacific Region (American Lung Association); when she pursued her own dream as owner of an event planning company Very Important Events; and most recently when she co-created (with Visions of Romance owner and photographer Lacey Yantis) a Seattle bridal showcase event scheduled for July 2012 – WoW or Weddings on the Waterfront. WoW, as in, wow. Talk about one busy lady!

When starting on a big project like WoW (branding, logo, website design), we initiate our brainstorm with sketches and ideas, then compile our favorites into an inspiration sheet for the client to see the basis of our vision. From there, we narrow down and fine tune for the final product. Starting with a bigger picture really helps mold the entire project into one cohesive package.

The branding concepts for WoW were simple. Focus on elegance; highlight the beautiful scenery of the famous Seattle waterfront, the vendors, and venues that are participating in the showcase; and start out with a platform that has room to grow. After sketches of vintage docks, and couples hand in hand, we decided that the simpler the better, and chose to focus instead on fonts to evoke the mood of the waterfront and the event. The font we chose for the final WoW logo is fluid like water without being too obvious or swirly, and we think it will age very well for a long life ahead in waterfront events.

The second part of setting WoW up was to ensure that everyone on the team had access to editing the site on their own. With an event like this, where vendors and advertisers are constantly being added and information being updated, it makes sense to create on a CMS (Content Management System) platform. For this project, we choose WordPress. It’s such a powerful tool and increasingly universal tool, and we love being able to provide clients with as much access and hands-on editing as they desire.

The website is simple and clean, allowing space for information and photos to be added as the event nears. After research, we chose to go with a dusky violet for the background of the site to pull out the soft colors in a Seattle sunset on the water. It’s a unique palette for a website, and we hope it elicits calm and simplicity when viewers visit (both much-needed feelings when wedding planning!) We wish all the best to Carna and Lacey, and look forward to watching Weddings on the Waterfront grow!

Browse through the WoW designs and more on the THINK portfolio.

Happy Early Thanksgiving!

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