This summer we had the pleasure of working with Albuquerque-based Iyengar Yoga Instructor Anneke Faas, on her branding, website and marketing materials. Brightened earth tones—greens, yellows, and rust—embody Anneke’s energizing and grounded practice.
We wanted her branding to feel mature and clean, but still fresh and attractive to a younger audience. We chose a hand drawn mandala image set behind a graphic monotone image of Anneke in a yoga pose for her main icon.
The mandala’s gradient adds depth and a bit of texture, without overcomplicating the design, and the image of Anneke in a pose creates an immediate recognition of what this business is about, without shouting.
Such a fun summer project, and an equally fun (and sweet) client to work with! Check out her new website here: www.annekefaas.com.