SOFA WEST Santa Fe 2011: It’s A Wrap!

We had a great time once again working on PR for SOFA (Sculpture Objects and Functional Art Fair). The fair’s most recent edition, SOFA WEST, took place this month in Santa Fe. After working PR for the longstanding New York and Chicago renditions of the show, it was heartening to see the strength and growth of the Santa Fe fair which is now in its third year. There was an exciting mix of new and returning dealers, including beautiful ceramics and wood sculptures from new participant Flow Gallery of London. Opening Night Preview and special events throughout the weekend were also well-attended, and it was wonderful as always to speak with the dealers and artists to get their feedback about the fair for our Wrap Report (excerpt below). Read the whole report on the SOFA website: Click here!

Working with writer Barbara Smythe-Jones on press releases for the fair, it was a pleasure to assist journalists with their coverage and interview requests. The supplement catalog produced by The Santa Fe New Mexican was particularly stunning. Thanks to all for the great interest in SOFA throughout newspapers, magazines, radio, video, and blogs alike. Stay tuned as we post coverage clippings to the SOFA and THINK websites. See some select coverage in the SOFA Press Room, on the tab ‘2011 Coverage’ (click here). And, have a look at our wall of press coverage achieved, which we had posted floor to ceiling in the fair office during the show run and photographed for our Facebook page (click here).

Looking forward to the next SOFA fair already; Chicago here we come!

-Kristin and Jackie

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