What the Font: The Raspberry Truck

On a recent trek to New Mexico’s largest you-pick-it raspberry farm, we stumbled across this trailer full of sun-ripened fruit while snooping in the fields behind the pie stand.  We love the giant truck’s bold pink and purple paint job, and rotund 1970s/80s font choice. The typography and palette brought notorious Bubblicious bubble gum wrappers to mind (sample wrapper design below, courtesy of the world wide web).


For more about this magical berry ranch in the heart of the state, keep reading.