New Website Design for: Belisama Dance

Belisama Dance has been a longtime PR client, with Kristin covering their stunning Irish and contemporary dance performances, recently getting much-deserved coverage on the front page of The New Mexican! When the time came to update the design of their website, we were very pleased they chose to work with us again on this special design project.

Belisama is a dance studio offering ballet, modern, jazz, and Irish dance instruction, and the home of internationally renowned Belisama Irish Dance Company. One of our challenges when building their new site was to make these distinctions clear and obvious for visitors. We decided to streamline the  components of performance and school, and merge them into a new single website versus two separate entities in the cyberworld (fewer urls = more traffic!).

They already had a beautiful logo, so we based the website design around Belisama’s established colors. Since the logo has a lot of movement within it, we wanted the rest of the site to have a clean contemporary feel and to showcase rather than compete with the branding. Black, hot shades of oranges and reds, and a modern serifed font all help promote that cool contemporary energy.

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Featuring beautiful photographs by local photographers Kate Russell and Cynthia Whitney-Ward, we designed a full width fade-in/fade-out slideshow banner using images from all the different dance classes and performances that Belisama offers.

Features in the site include a completely editable perfomance and class schedule Calendar, a Blog, and password-protected Press Page. The site was build in WordPress, allowing Belisama staff full control to login and update the site as they wish.

Visit the site online >> www.belisamadance.com

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