Category Archives: Think Design

Logo Design for: Bodes Mercantile

Bodes, a legendary mercantile in the Georgia O’Keefe red-rock country of Abiquiu, New Mexico, was ready to refresh their longstanding branding and logo design this year, after 94 years in business. We approached the project with the idea of maintaining the original vision of the vintage logo from 1919, while giving it a clean update and modern touch. Inspired by the old Standard Oil roadside signage shape and configuration, we worked to update the Bodes logo while keeping its roots in mind.


bodes-blog-inspirationTop left: Credit Sarah Karnasiewicz; Middle right: Georgia O’Keefe: Red Hills Beyond Abiquiu

Staying simple, the new design mimics an old farming label or badge, appropriate for this one-stop shop that sells everything from tractor parts to buffalo meat. We used Standard Oil and other vintage fuel signs as the basis for the shape and feel of the logo, keeping in mind that it will be used as a patch on hats and shirts, as well as on the website, outside signage, and paper marketing materials. A few of the first draft designs:


Ultimately we went with that famous O’Keefe country red found so gorgeously in the landscape, with gray/black accents. The chosen fonts are timeless in nature, and will age well, while the colors are easily interchangable for seasonal looks and the wide breadth of merchandise on offer should they choose.


We hope, like the store, that our new logo design will prove timeless…and be “here a long time.” Bodes is known for their excellent green chile burger- if you’re ever driving by, be sure to stop in!

– Kristin & Jackie

New Website Design for: Listening Horse

We have been happy to help the wonderful volunteers at Listening Horse Therapeutic Riding Center with a new WordPress website design.  This fantastic organization offers recreational therapy with horses, for youth and adults facing post-traumatic stress, physical injuries, and emotional difficulties. They are also a member of the Professional Association of Therapeutic Horsemanship International (PATH), providing equine therapies for wounded military personnel.


The site includes a class schedule, information on Listening Horse’s therapy programs, direct donation capabilities, a beautiful gallery of horses and riders, and a blog for news and events.  Volunteers and sponsors can also learn about current opportunities to support the organization.


Please consider donating items or making a purchase at Listening Horse’s 3rd Annual Yard Sale Fundraiser, taking place this month, September 21st, at the Northern New Mexico Horsemen’s Association to support their cause.

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Also, check out Listening Horse veterans Gus and Alex’s inspiring video testimonials for Mutual of Omaha’s Aha Moment 20-state national tour, filmed this summer. Don’t forget, Listening Horse’s fall class schedule starts September 25th and runs through November 23rd.


Visit Listening Horse online >>

-Kristin + Jackie

New Website Design for: Pizza Centro

The best slice in Santa Fe, we are fortunate to have been working with the restauranteurs at Pizza Centro over the years on branding, press releases, and most recently, a new website design!

Owners Nathan and Jason Aufrichtig were looking for a clean, simple site to showcase their menus, hours, rave reviews, and directions, and most importantly a site that would be compatible on smartphones and tablets for would-be customers in search of a quick bite. For their famed New York style pies, we were inspired by the Big Apple’s iconic subway maps and graphics to create the circular navigation buttons in a bold primary color palette. A black and white New York City skyline appears as a dynamic, full screen background. Using a simple, modern font from the Google Webfonts collection which will appear across browsers and devices, and semi-transparent text boxes for the body of the site, we worked to give Pizza Centro’s online presence an urban vibe as well as an integrated feel with the design of their physical locations.




Our suggestions next time you place an order: Kristin’s favorite is Alphabet City (flash-fried eggplant, mushroom, fresh spinach, artichoke hearts, sundried tomato, garlic, roasted red pepper, balsamic glaze, marinara, and mozzarella)…yum!  Jackie recommends the meatlovers’ Chelsea (sausage, housemade meatballs, bacon, onion, green pepper, marinara, whole milk mozzarella)…mouthwatering!

Seriously, if you are in Santa Fe and are looking for a good, solid pizza pie with that nice chewy just-right crust and truly amazing toppings, Pizza Centro is located in the hip Design Center near downtown as well as  Eldorado—check them out.

See the site online >>

New Website Design for: Pecan Street Brewing

pecan-street-banner1Pecan Street Brewing is a Johnson City brew pub in the heart of the Texas hill country.  Owners Tim and Patty Elliott purchased the old Blanco County Supply building in 2008 with the dream of giving the local icon new life. Built in the 1950s, the building was originally a hardware and supply store and unofficially the gathering place where folks would get together, drink coffee, and swap stories about the goings-on about town. The Elliotts have continued that tradition, creating a new local gathering spot with good beer, good food, and live music; what more can you want?



In time to celebrate their two year anniversary, Pecan Street Brewing was ready to update their website, looking for a friendly, warm design that mirrored the personal touch of their family company and ambience. Hand-crafted beers and attention to their customers are their claims to fame, and they wanted the website design to reflect those qualities. Using their existing logo, we updated the feel with custom hand-drawn touches and playful details: a watercolor background with heavy linen texture, hand-drawn banners and Texas stars, and cozy wooden frames with chalkboard interiors to lend a handmade touch to the overall site design.




Programmed on the WordPress platform, the site is easily updated and managed by Pecan Street staff, a must for ever-changing draft offerings and restaurant menus. A custom Beers on Tap feed in the sidebar is featured throughout the site and also fully editable, allowing staff to update according to the brews available each day. A music and events calendar includes Google mapping, and publishes directly to their Facebook page, keeping fans up to date on  weekly music and entertainment. And, an integrated newsletter signup function appears on each page.




The Texas hill country is one of Jackie’s most favorite places in the world, a must-do road trip through the charming towns of Fredricksburg, Wimberley, and Johnson City. Jump in the cold Guadalupe River, pick up some of the best BBQ you’ll ever taste, and grab a pint (or two) at Pecan Street Brewing—a perfect Texas trip!

Visit Pecan Street Brewing >>

– Kristin & Jackie

Invitation Design for: My Nephew’s 1st Birthday!

This little birthday project for my nephew, Miles, was a fun diversion from the typical workday!  My sister and her husband decided to hold this January celebration in a cozy local chocolate shop, and we decided on a Winter Wonderland (actually “one-derland,” being a first birthday party—get it?) theme for the invitation suite.  The very talented Ms. Jackie drew flurry of delicate, unique snowflakes by hand, and I laid them out on the invitation and reply cards with a fanciful font choice, and a monochromatic color palette with everything done in ice-blue.  The cards were printed on cream watercolor paper, and my punctilious husband broke out the X-acto and straight edge to cut it all to size for us.

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Happy birthday, sweet Miles, and here’s to many more hot chocolates and lovely invitations for years to come!